01 / wear
Prairie safe shirt
client engagement / live
Wehthr
A weather identity and digital product that turn changing conditions into practical next steps.
visit project ↗ (opens in a new tab)- relationship
- client engagement
- sector
- weather & public information
- status
- live
- date
- 2026
about the project
Organise weather, safety guidance and preparedness information so a user can describe a situation, understand its urgency and find an appropriate next step without confusing the product for an official emergency service.
- client / owner
- Wehthr / independent nonprofit
- Jadyn role
- Brand strategy and identity, product design, information architecture and digital product development, with policy advice from Wehthr’s founder.
- engagement
- Began May–June 2026; ongoing
August 2026
delivered
A complete identity and responsive product connecting weather guidance, risk assessment, preparedness content and a zero-cost emergency-kit ordering flow.
result
Jadyn replaced manual applications and spreadsheet follow-up with an automated ordering pipeline and feedback loop. Wehthr reports about 15 applications, roughly 85% fulfilled, 7–14 business days to distribution and hours of administration saved each week.
client-reported operations
a working community-support route.
Approximate figures supplied by Wehthr.
- client-reported kit requests
- ~15
- reported as approved valid cases
- all
- approved requests reported fulfilled
- ~85%
- typical business days from request to distribution
- 7–14
“Working with Jadyn Design Lab on Wehthr was one of the best decisions I made for the project.”
The founder reports that the automated pipeline saves hours each week and that the work felt like a partnership, not a handoff.
01 / Context
A forecast is information. A decision needs context.
The live product addresses the step after checking the weather: deciding what to do. Its risk-to-action flow asks what is happening, where it is happening, how urgent it feels, what support is available and who is affected.
identity highlights
a clear signal for changing conditions.
A calm, recognisable system that carries weather guidance from screen to street.
in use
from preparedness to everyday carry.
Live shop applications extend the identity into practical community touchpoints.
01 / wear
Prairie safe shirt
02 / carry
Wehthr backpack
03 / connect
QR keychain
Explore the complete identity system
the identity
built for the moment you look outside and change your plans.
Wehthr is for everyday decisions: take the jacket, delay the drive, bring the umbrella, check on someone. the identity makes changing information quick to spot and easy to trust.
weather moves fast. finding what matters shouldn’t.
the mark
one dot says: start here.
“Wehthr” sounds familiar and stays short on screen. the letters feel calm and steady. the coral dot does the pointing, like the first drop on a window or a place on a map.
- 01easy to recognise at a glance.
- 02clear on a phone, jacket or street.
- 03enough attention without shouting.
the process
we kept taking things away until only the useful parts remained.
we tested the name, dot, W and colour at tiny and large sizes. if a version needed explaining, it didn’t make the cut.
01
say it naturally
keep the familiar sound people already know.
02
give the eye a starting point
place the dot where attention begins.
03
take it into the world
check the system on screens and everyday weather gear.
typography
easy to read when you’re in a hurry.
the custom wordmark gives Wehthr its own voice. Onest handles the useful stuff—temperatures, warnings, buttons and longer guidance—without making people work for it.
Onest / conditions
rainwindheatsmoke
Onest / information
−28°14 km/h07:42
colour system
colours with a job to do.
#0D3B66
forecast navy
the dependable base
#FF5A5F
signal coral
the moment to pay attention
#929E57
field olive
the quieter, prepared state
#FFFFFF
clear white
room for information to breathe
#E3F0FA
interface ice
a soft place for everyday guidance
icon system
icons you can understand before reading the label.
a sun should look like a sun. a warning should be clear. the icons use the same rounded lines so conditions, safety and next steps feel like one family.
conditions
safety
action
motion principle
a small move is enough.
the dot arrives first, the name follows, and then everything settles. it feels like noticing a change in the sky—not watching a logo put on a show.
in the world
the same signal, from the street to the things you carry.
from the live shop
three useful things. no filler.
A shirt for the message, a backpack for carrying the day and a QR keychain that keeps Wehthr close. These are the real product images published in Wehthr’s shop.
Live catalogue imagery from Wehthr’s shop. Colourways and availability may change.
02 / carry
Wehthr backpack
03 / connect
QR keychain
the system in use
clear weather information, with a human pulse.
Wehthr doesn’t try to make the weather predictable. it makes the information easier to notice, understand and act on—whether someone is at home, on the road or halfway out the door.
then the product picks up where the identity leaves off.
Evidence and limitations
Figures are approximate and client-reported. No applicant data was reviewed. Wehthr complements—not replaces—official alerts and emergency services.
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