01 / wear
Prairie safe shirt
Wehthr
a brand and digital service connecting saskatchewan weather guidance, practical safety advice and community emergency-kit support.
01 / identity
a visual language for changing conditions.
from the wordmark and compact symbol to type, colour and weather icons, one system carries the service across its touchpoints.
the identity
built for the moment you look outside and change your plans.
Wehthr is for everyday decisions: take the jacket, delay the drive, bring the umbrella, check on someone. the identity makes changing information quick to spot and easy to trust.
weather moves fast. finding what matters shouldn’t.
the mark
one dot says: start here.
“Wehthr” sounds familiar and stays short on screen. the letters feel calm and steady. the coral dot does the pointing, like the first drop on a window or a place on a map.
- 01easy to recognise at a glance.
- 02clear on a phone, jacket or street.
- 03enough attention without shouting.
the process
we kept taking things away until only the useful parts remained.
we tested the name, dot, W and colour at tiny and large sizes. if a version needed explaining, it didn’t make the cut.
01
say it naturally
keep the familiar sound people already know.
02
give the eye a starting point
place the dot where attention begins.
03
take it into the world
check the system on screens and everyday weather gear.
typography
easy to read when you’re in a hurry.
the custom wordmark gives Wehthr its own voice. Onest handles the useful stuff—temperatures, warnings, buttons and longer guidance—without making people work for it.
Onest / conditions
rainwindheatsmoke
Onest / information
−28°14 km/h07:42
colour system
colours with a job to do.
#0D3B66
forecast navy
the dependable base
#FF5A5F
signal coral
the moment to pay attention
#929E57
field olive
the quieter, prepared state
#FFFFFF
clear white
room for information to breathe
#E3F0FA
interface ice
a soft place for everyday guidance
icon system
icons you can understand before reading the label.
a sun should look like a sun. a warning should be clear. the icons use the same rounded lines so conditions, safety and next steps feel like one family.
conditions
safety
action
motion principle
a small move is enough.
the dot arrives first, the name follows, and then everything settles. it feels like noticing a change in the sky—not watching a logo put on a show.
in the world
the same signal, from the street to the things you carry.
from the live shop
three useful things. no filler.
A shirt for the message, a backpack for carrying the day and a QR keychain that keeps Wehthr close. These are the real product images published in Wehthr’s shop.
Live catalogue imagery from Wehthr’s shop. Colourways and availability may change.
02 / carry
Wehthr backpack
03 / connect
QR keychain
the system in use
clear weather information, with a human pulse.
Wehthr doesn’t try to make the weather predictable. it makes the information easier to notice, understand and act on—whether someone is at home, on the road or halfway out the door.
then the product picks up where the identity leaves off.
02 / guidance
make the forecast personal.
the product asks about the hazard, location and people affected, then connects that situation to guidance and safety sources.
03 / support
turn a concern into a request.
the emergency-kit application gives residents a route to practical support, with a connected review and distribution workflow for the team.
In use
Brand identity, responsive weather product, safety library and an automated emergency-kit application and fulfilment workflow.
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