01 / the brief
Weather guidance with a practical next step.
Weather information is widely available. Knowing what to do with it depends on the situation: where someone is, who is affected and what support they have. Wehthr brings those questions into the forecast.
Connect weather guidance and preparedness support in a service that people can understand quickly, from assessing a concern to requesting an emergency kit.
- relationship
- A client engagement for an independent nonprofit. Jadyn shaped and built the brand and digital product.
- scope
- brand identity · digital product · web design & development · information design
- our contribution
- Brand strategy and identity, product design, information architecture and digital product development, with policy advice from Wehthr’s founder.
- team
- Jadyn — brand, product and development; Wehthr founder — policy advisor
- constraints
- Changing weather information and a community kit-distribution workflow.
02 / the approach
how we shaped the work.
Begin with the person’s situation: hazard, location, urgency and available support.
Use one visual language across conditions, recommendations and preparedness information.
Connect kit applications, review and distribution in a single administrative workflow.
03 / design decisions
A forecast made personal.
The intake asks about the hazard, location and people affected. Guidance appears alongside those answers, with official weather and safety sources within reach.
From a request to a kit.
An automated workflow replaces manual applications and spreadsheet follow-up. Requests move through review and distribution, giving the team a consistent way to coordinate community support.
04 / what we delivered
from the brief to the finished work.
Brand identity, responsive weather product, safety library and an automated emergency-kit application and fulfilment workflow.
Wehthr reports approximately 15 kit applications, with about 85% fulfilled, and hours of administration saved each week.