Tender Bloom
a little care. room to grow.
client engagementThe project
brand identity and digital design for tender bloom, mansfield, united kingdom.
Scope
- brand systems
- type design
- web design
- UX/UI design
- motion design
a playful identity and digital experience for a childcare service and provider network in mansfield, united kingdom.
tender bloom combines its own childcare setting with a service that helps providers arrange temporary care elsewhere, giving families more options when plans change.
a leaf at the t. a flower at the m. the wordmark carries a small story of growth, drawn from a flower spotted on a walk.
children’s handwriting became the starting point for a custom typeface, giving the identity a voice shaped by the people at its heart.
Room to play.
Room to grow.
Little hands, big ideas.
A kind place to grow.
Make room for wonder.
Play. Learn. Bloom.
Loved just as you are.
open sans brings clarity to everyday reading, balancing the character of the custom lettering with six weights and their matching italics.
A little room
to grow.
Little hands, big ideas.
Little hands, big ideas.
A kind place to grow.
A kind place to grow.
Room for every child.
Room for every child.
Make room for wonder.
Make room for wonder.
Play. Learn. Bloom.
Play. Learn. Bloom.
Small steps, new worlds.
Small steps, new worlds.
soft pastels bring gentleness. stronger colours bring energy. together, they make room for quiet moments and a little play.
from small embroidered flowers to expressive lettering, the identity moves across things children and their carers can wear, carry and use.
the same playful language carries into the website, with clear routes for parents and childcare providers when plans change.
The work so far
identity, custom lettering, digital design and motion, brought together with a team spanning ux, ui, copywriting and video.
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