jadyn
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hospitality brand / 2024

northline

Giving a neighbourhood restaurant a reason to stay out a little later.

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the opportunity

Northline had a loyal room and an inconsistent identity. We gave its late-night generosity a proper invitation.

brand strategybrand identityart directionweb design

in the making

how we work

01

get close

We listen for the useful tension.

02

make a system

We turn the idea into a working world.

03

ship the feeling

We help the work land in real life.

the result

A tactile identity with a point of view—made to travel from a menu corner to the last table standing.

up nextmorrow

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